





Type 7 Guide to Milan
Type 7, the daily magazine powered by Porsche, is delighted to announce the second installment of its new line of premium travel guides, published and produced by ERG Media. Following a successful series debut in late 2023 which transported readers to Tokyo, the sequel finds a perfect compliment in Italy’s second city: Milan.
The Type 7 Guide to Milan distills this iconic European city of fashion, the arts, and finance into the essential categories for any visitor. Eat, Drink, Rest, Shop, Architecture, and Arts & Culture each give travellers a special view of the city, with locations carefully selected and tested by the Type 7 team for their high quality experiences.
Designed to provide value to those visiting for a day, a weekend, or a month, the guide features not only the best tourist sites in the city, with helpful advice to avoid the crowds, but also unique insider knowledge of the legendary local dining institutions and the most loved haunts of the fashion and design sets which make the city so alluring to people from around the world. Accompanying rich writing that provides readers with a tactile insight into the people and histories that make Milan what it is, readers will also experience rich analog photography captured by the Type 7 Team across over 200 pages, capturing the bustle, elegance, and timeless style of Milan. Expanding on the concept of ’24 Hours in Tokyo’ from the first guide, the Type 7 Guide to Milan goes even further, helping to simplify the city’s multi-disciplinary restaurants, bars, and cafes, by emphasising with playful icons what the most special locations are best known for - whether that’s the iconic and original negroni sbagliato at Bar Basso, or Sant Ambroeus’s world-renowned tiramisu.
In a city of almost unlimited arts and culture venues and architectural landmarks, the most crucial stops are marked with ’24 Hours in Milan’, all within a luxurious package that aims to elevate the travel guide from mere companion, to a definitive and immersive experience in global cities that owners can both use and display in their homes as collectible pieces.
[[Selling Points]]- Distills the iconic European city into the essential categories for any visitor
- Over 200 pages capturing the bustle, elegance, and timeless style of Milan
- Pistachio-hued thread sewn cover which references the culinary traditions and architecture of the city
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Description
Type 7, the daily magazine powered by Porsche, is delighted to announce the second installment of its new line of premium travel guides, published and produced by ERG Media. Following a successful series debut in late 2023 which transported readers to Tokyo, the sequel finds a perfect compliment in Italy’s second city: Milan.
The Type 7 Guide to Milan distills this iconic European city of fashion, the arts, and finance into the essential categories for any visitor. Eat, Drink, Rest, Shop, Architecture, and Arts & Culture each give travellers a special view of the city, with locations carefully selected and tested by the Type 7 team for their high quality experiences.
Designed to provide value to those visiting for a day, a weekend, or a month, the guide features not only the best tourist sites in the city, with helpful advice to avoid the crowds, but also unique insider knowledge of the legendary local dining institutions and the most loved haunts of the fashion and design sets which make the city so alluring to people from around the world. Accompanying rich writing that provides readers with a tactile insight into the people and histories that make Milan what it is, readers will also experience rich analog photography captured by the Type 7 Team across over 200 pages, capturing the bustle, elegance, and timeless style of Milan. Expanding on the concept of ’24 Hours in Tokyo’ from the first guide, the Type 7 Guide to Milan goes even further, helping to simplify the city’s multi-disciplinary restaurants, bars, and cafes, by emphasising with playful icons what the most special locations are best known for - whether that’s the iconic and original negroni sbagliato at Bar Basso, or Sant Ambroeus’s world-renowned tiramisu.
In a city of almost unlimited arts and culture venues and architectural landmarks, the most crucial stops are marked with ’24 Hours in Milan’, all within a luxurious package that aims to elevate the travel guide from mere companion, to a definitive and immersive experience in global cities that owners can both use and display in their homes as collectible pieces.
[[Selling Points]]- Distills the iconic European city into the essential categories for any visitor
- Over 200 pages capturing the bustle, elegance, and timeless style of Milan
- Pistachio-hued thread sewn cover which references the culinary traditions and architecture of the city

















